Why does Granny Karolina still choose the MINI 80L shopping trolley?

Recently, there have been many proposals on the market for large roll shopping baskets with a capacity of more than 80L. Among the most frequently repeated arguments for using larger baskets is the possibility of doing more shopping while saving shop space. At first insight, this solution seems attractive, especially from a shop manager’s perspective.

However, from the perspective of the customer and their shopping experience, it looks very different. And as we all know, the customer experience is the basis for many of our customers’ shopping habits. GfK market research shows that more than 65% of retailers consider the quality of the shopping experience to be a key factor influencing customer loyalty and brand positioning in the market.

Ergonomics and convenience

Research indicates that convenience of movement around the shop and ease of manoeuvring are important for the perception of the entire shopping experience. The MINI 80 L shopping trolley has a clear advantage over a rolling basket (monobloc) of similar capacity, as its design provides greater stability and comfort. A shopping basket filled with purchases can also cause strain on the wrists and back.

Better organisation of shopping

In a traditional 80 L trolley, shopping can be arranged in a more organised manner – the flat bottom surface ensures stability of the products, which is particularly important for delicate items such as eggs or fruit. With baskets, products often shift and tip over, increasing the risk of damage to fragile goods. The trolley also allows better visibility of the goods, making it easier for the customer to keep an eye on their ‘shopping lists’.

Comfort for customers with different physical abilities

Using the MINI trolley eliminates the need to pull a heavy basket and repeatedly bend down to add or remove another item. This reduces tiredness while shopping. People with back or joint problems will appreciate being able to push the trolley freely, instead of straining one side of the body when pulling a shopping basket full of shopping.

Technological innovation and shopping convenience

Another major advantage of the trolley over the rallbasket is the possibility of installing the Scan & Go system. The Mini 80L trolley can be equipped with a scan holder, which allows customers to scan products themselves and finalise their purchases without having to stand in a line. This improves the shopping experience and speeds up the payment process.

Durability and ease of maintenance

Shopping trolleys are typically made of more durable materials than rolling baskets, which translates into a longer lifespan and lower running costs for shopkeepers. Additionally, their design makes them easier to clean and maintain, which is important from a hygiene perspective.

Summary

While large rolling baskets may seem like a practical solution, the reality is that traditional trolleys of the similar capacity offer a better shopping experience.

It is important to note that in both cases the customer can shop just as much, but the greater stability, convenience of use, the ability to better position the shopping and ergonomics mean that customers such as Granny Karolcia still prefer the classic trolleys. In addition, the option to use the Scan & Go system increases its appeal to the younger generation.

As a result, shops that adapt to these preferences gain greater customer loyalty and improve the shopping experience.