Shopping trolley colour can increase sales

The Rabtrolley brand – a colorful world of shopping trolleys

Rabtrolley means eco-friendly shopping trolleys made of 100% recycled plastic. The undoubted advantage of the offered products is the unlimited color palette. Basic colors are available as standard, but the specialist team is able to create many more upon special order. A well-chosen shopping trolley’s color influences the shopping process and the uniform image of the store’s brand.

Shopping trolley color versus shopping experience: Does it really matter?

In today’s dynamic retail world, retail chains and shopkeepers are constantly looking for ways to attract customer attention and increase sales. One such, it may seem small, but significant element is the color of the shopping trolley. Research shows that the color of a shopping trolley can significantly affect the shopping experience of customers and their propensity to buy.

The psychology of color

Colors play a key role in our perception and emotions. Different colors stimulate a variety of mental and emotional responses that can influence our behavior. For example, red is often associated with energy, speed and excitement, which can stimulate impulsive purchases. Blue, on the other hand, which is associated with calmness and confidence, can encourage more thoughtful shopping, while increasing feelings of comfort and security.

Research and results

Research into the color of shopping trolleys suggests that color can influence the way customers perception a shop and its offerings.

In as one of the studies conducted by researchers in the field of consumer psychology (Ronn J. Smith and Elizabeth I. E. O. Saenger, Journal of Marketing Research), a group of researchers compared the behavior of customers using trolleys of different colors. The results showed that customers using red trolleys spent more time in the shop and bought more products than those using blue trolleys. What’s more, the test showed that customers felt more satisfied with their shopping experience when they used trolleys in colors considered to be more stimulating.

Color and brand image

Matching the colors of shopping trolleys to the colors of a brand’s logo can be a strategic step to help reinforce a company’s visual identity and, at the same time, use color psychology to increase sales.

To achieve the goal, a logo color analysis should be carried out, keeping in mind that:

– Red is energy, passion, urgency.

– Blue is confidence, calmness, professionalism.

– Yellow is optimism, warmth, happiness.

– Green is nature, health, stability.

The next step is to choose the colors of the shopping trolley. This can be done in at least two ways:

– Trolley’s colors in line with the logo – when the colors from the logo are in line with the objectives of the shopping process. E.g. red for markets where dynamism and speed are important

Examples: Carrefour, Borello, Coop,

– Complementary trolley colors – if there is a need to reinforce the message and there is not enough unambiguous applause in the logo. For example, if the logo is green (nature, health), using yellow trolleys (optimism, warmth) can create a more energetic and welcoming atmosphere.

Example: Netto

Summary

Clearly, then, the shopping trolley can be an important part of the shopping process and brand image creation. As research shows, colors bring out specific emotions that lead to specific actions.

This approach, in turn, clearly shows the advantage of plastic trolleys. Only this product guarantees the possibility of using the full color palette, on the full surface of the trolley. It is not possible to achieve a ‘color’ effect with metal trolleys.

Rabtrolley offers several basic colors, which can be used, for example, as complementary colors. On specific request, our experts create unique, unmistakable colors consistent with the logo or other chosen image element.